Honesty and trustworthiness 

It adheres to seeking truth from facts, suiting action to the word, equaling inside to the outside and
abiding by its commitment; employees should be loyal to the company and work information needing to be reported to the company
should be truthfully reflected.

Dedication and devotion

Rooting on the duty and endeavoring to delve into business; carefully performing post responsibility,
establishing intense entrepreneur spirits and sense of duty, and accomplishing tasks with high quality and high efficiency.

Pursuit of excellence

They should have strong marketing awareness, competition awareness, innovation awareness and crisis
awareness; they should make progress and grow together with the great course with realization of life value as the foundation.

Unity and collaboration

Vigorously carrying forward the spirit of teamwork, harmony among colleagues, equality and respect,
close collaboration between departments without buckpassing or disputes over trifles, attempt to forge a warm and harmonious work
atmosphere with a smooth mood

Diligence and study

Employees should skillfully master their own business and work skills, conscientiously learn new knowledge,
master new technology and become an expert in their field; they should establish the concept on life-long learning, actively recommend
eamwork study and encourage knowledge sharing.